Mark Robinson CEO of APC Technology
Apc Technology (LON:APC) is the Rochester based specialist distributor of electronic components and energy saving products. Founded in 1982 and listed on the AIM market, the company has in recent years reinvented itself and as a result has recently changed its name from Advanced Power Components to APC Technology to reflect its two pronged approach.
The components part of the businessis split into a number of autonomous units, which supply a wide range of specialist components and equipment to a range of customers within different sectors such as, aerospace, defence, display technology and specialist industrial and commercial markets. The other main part of the business is the 100% owned Minimise brand which evolved from the diversification strategy, the Minimise businesses focuses on the energy saving products and technologies market.
Following a busy year end and having recently released a trading statement, Mark Robinson the APC Chief Executive Officer has taken time out to discuss various aspects of the business, including, the name change, components performance, the supermarket LED order, Minimse performance and Invisible Systems Limited stake acquisition.
Q1. The company has recently changed its name from Advanced Power Components to APC Technology, can you please explain the rationale behind this decision?
The original company name defined the company very well in the early days as the components APC sold were for relatively high power applications. However, over the years it has become a little less relevant, and in particular the reference to ‘components’ tends to pigeon hole us somewhat. As we look to the future our strategy is to secure and/or develop our own technology so we feel the company is better represented by the new name.
Q2. Can you please summarise how APC's electronic components brands have been performing and the outlook for this part of the business?
Contech; unlike the rest of the economy, the medical and broadcast sectors have remained buoyant because of an increasing use of IT across most all medical establishments and an increase in the complexity of broadcasting services. Our success to-date in the medical sector has mainly been in hospitals, which remains a key target market for us, but awareness of infection control and the introduction of additional related products has resulted in opportunity in various new markets including…
