Blink and you'll miss it...

Wednesday, Nov 19 2008 by

I'm not convinced by Blinkx business model, nor by their strategy... 

Take today's RNS - they are still attempting to buy a company like MIVA that shows these deteriorating fundamentals.

* MIVA has reported reduced revenues for the last eight consecutive quarters * Advertising spend related to the distribution of the Direct business' toolbars has declined for the last two quarters * Total installed toolbars declined 11% quarter-on-quarter from Q2'08 to Q3'08 * Significant un-reserved liabilities may remain related to the European restructuring


Now i do understand that MIVA offer a distribution network.. but if their core businesses are declining, then BLNX could be buying a complete dog just for the benefit of expanded search.
Apologies if i've misinterpreted the benefits here... but it seems a typical example of empire building by a CEO who clearly shouldn't be in the job.


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blinkx plc is a United Kingdom-based technology company engaged in connecting consumers and brands through content online. The Company links viewers with content publishers and distributors, and monetize those interactions through advertising. The Company's Internet media platform is run by connected data platform (CORE). The Company offers digital advertising services through video, mobile and programmatic trading channels. Its platform includes contents and applications (apps). The Company's products include syndicated search results, syndicated search player, branded content hub, premium syndication, audience extension, GrabPress and Red Label. The Company's GrabPress delivers content from its video catalog to WordPress sites and enables editors to publish video content in WordPress blogs, making video catalog accessible to publishers and editors. Its Red Label offers users video search experience and to generate revenue automatically. more »

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promethean 19th Nov '08 1 of 1

There's a difference between being a creative innovator and being a business man. Suranga is not a business man... look at the latest interims...
The company is bleeding cash at $5m each 6 months... on revenues of only $6m... and they want to buy a loss making business? crikey. He needs to wake up to to economic reality... Blinkx isn't google and doesn't have a business model.. He should be trying to sell his own company right now and create some shareholder value...

Smacks of desperation in my opinion.

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