In the past I have run articles that focused on communications from AIM listed small caps and the “reads” on Stockopedia have run into many, many thousands. They have proved very popular because private investors rely on this type of investor communications to better understand what they are invested in and what they might invest in. Regardless of the stock private investors are in or are considering, the requirements from this audience of small cap companies is always the same. Private investors need to hear from them!
It has been interesting to observe the US presidential elections recently and the prominence of social media in those campaigns. For instance, a quick look at Donald Trump’s Twitter and Facebook accounts shows the continuous deployment of images and film being used to convey his message and, free of charge and to a huge potential voting audience. His spend came in around half of that of Hillary Clinton, he did things differently, he delivered his message and he is now the President-elect.
It is clear to see that in engaging these methods, they are quick and easy to execute and both time and cost effective.
When looking at President-Elect Trump's use of social media there are many interesting features that appear. For example:_
- "One political operative characterized the candidate's presence on the social networking site as 'a continuous Trump rally that happens on Twitter at all hours'." So here we are talking about the momentum of communication and the positive effect it can have when using the right channel for the right message.
- "Trump developed a rapport with his followers by maintaining his own Twitter account throughout much of his campaign. " The point here being that he took control of his own communications rather than placing in the hands of a third party who could neither react so quickly or communicate the message in the same way that he wanted
- "Clinton primarily used a media team – and it showed." This would be the equivalent of an AIM company using a financial PR company. These organisations are not a regulatory requirement of AIM and an AIM listed company needs to get directly to its audience and clearly does not need a financial PR firm to do this, which they do not deliver anyway!
AND
"Experts have pointed out…
