Ebiquity - Acquisition

Monday, Oct 17 2011 by

Ebiquity, the media monitoring data and consulting provider, announced the acquisition of Faulkner Media Management Pty Ltd for an initial cash consideration of £2.5 million together with performance based deferred consideration of up to circa £1.2 million.

Founded in 1998, Faulkner is the leading media analytics consultancy business in Australia. It has over 60 clients, and sales of £3.1 million.

The acquisition will be earnings enhancing in the first full financial year following completion.

The EBQ share price has increased by 3.5% over the last year.

Ebiquity Plc is currently graded b by LCF Research. To learn more, follow the link.


This note was prepared by LCF Research Limited using information provided by the subject company’s management or publically available news sources. No representations are made nor warranties given (express or implied) in relation to accuracy and completeness. This document is not an invitation to invest in the subject company and does not purport to contain all the necessary information that a prospective investor might require. LCF Research Limited recommends prospective investors to conduct their own thorough independent analysis of the subject company and the information contained in this note or referred to above.

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Ebiquity PLC (Ebiquity) is a United Kingdom-based holding Company. The Company offers marketing analytics and insights across the marketing and media landscape. Its segments include Media Value Measurement, Market Intelligence and Marketing Performance Optimization. Its Media Value Measurement segment includes media benchmarking, financial compliance and associated services. Its Market Intelligence includes advertising monitoring, reputation management and research/insight services. Its Marketing Performance Optimization consists of marketing effectiveness and multi-channel analytics services. It manages and analyses data from various sources and manages its clients marketing mix. It also enables clients by creating relationships with media supply partners, including agencies and other vendors. It manages customer engagement with media. Its database of advertising and media pricing enables clients to understand the competitive landscape and determine pricing and promotional policies. more »

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