Ebiquity - Acquisition

Monday, Oct 17 2011 by

Ebiquity, the media monitoring data and consulting provider, announced the acquisition of Faulkner Media Management Pty Ltd for an initial cash consideration of £2.5 million together with performance based deferred consideration of up to circa £1.2 million.

Founded in 1998, Faulkner is the leading media analytics consultancy business in Australia. It has over 60 clients, and sales of £3.1 million.

The acquisition will be earnings enhancing in the first full financial year following completion.

The EBQ share price has increased by 3.5% over the last year.

Ebiquity Plc is currently graded b by LCF Research. To learn more, follow the link.


This note was prepared by LCF Research Limited using information provided by the subject company’s management or publically available news sources. No representations are made nor warranties given (express or implied) in relation to accuracy and completeness. This document is not an invitation to invest in the subject company and does not purport to contain all the necessary information that a prospective investor might require. LCF Research Limited recommends prospective investors to conduct their own thorough independent analysis of the subject company and the information contained in this note or referred to above.

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Ebiquity PLC is a United Kigdom-based holding Company.The Company services include Market Intelligence, Marketing Performance Optimization, Media Value Measurement and Ad Verification and Vouching. Market Intelligence services enables businesses and their agencies to understand what is being said to consumers about the brands in their market, via advertising and in earned and owned channels. It monitors advertising spend and creative messaging and capture online news and social media mentions. The data is analyzed to establish what is being said and how widely it is being communicated. Marketing Performance Optimization services enable businesses to optimize their performance against the metrics such as footfall, cost per acquisition, sales and profit. Media Value Measurement enables businesses to measure the cost-efficiency of their agencies’ media buying, and assess the quality of their planning and execution both, offline and online. more »

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