Forbidden Technologies (LON:FBT), the AIM listed company behind the Cloud-based video platform FORscene, saw its shares rise by 4% to 37.5p today on news that double digit sales growth during 2011 had enabled it to expand its capability to address new markets and equip itself for larger deals. The company noted that its visible sales pipeline for 2012 already showed a further expansion.

Forbidden said it had entered 2011 with an outstanding Cloud video platform, a strong cash balance, growing professional sales, many technology options, and a multi-channelled plan for applying capital efficiently to expand sales. And in an update following the financial year-end on December 31, the company said it had made good use of its financial and technical flexibility and that it was on track to become the world standard in Cloud video editing, with different channels to market proceeding on different time scales. Indeed, it said its recent licensing deal with YouTube had achieved many its objectives and demonstrated, even to the non-technical observer, that FORscene is a force to be reckoned with.

Strategic approach

Forbidden’s approach has been to focus on four core market segments, where it aims to leverage the infrastructure and customers of its partner companies to encourage the rapid take up of FORscene. The first of these has been Episodic Television, where the company has moved up in scale by signing up Post Houses to act as channels to market, making FORscene available to their production company clients. This channel has grown quickly, leading to a 94% increase in first-half sales in broadcast post, and continued high percentage growth, albeit slightly lower, in the second-half of the year. Forbidden said it had also made progress in its second segment: real time or near real time use, including News and Sport, where major partners were signed in 2011.

In the third segment of Large Scale Video Systems delivered by Systems Integrators, Forbidden said that progress had been slower than expected but that the market continued to offer large potential scale at marginal cost. System Integrators are understood to have included FORscene in a number of bids, but in the current global economic climate no deals have yet been completed.

The fourth segment is Video for the Consumer and the Social Media World. In social networking, Clesh (the consumer version of…

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