charges no fees on trades less than 10k .
The platform does not charge a fee for creating an account and allows investors to make 10 trades per month and up to £10,000 equity per trade for free. It estimates this will cover the needs of around 90 per cent of its customers.
will present competition for the likes of HL and others:
http://www.thisismoney.co.uk/money/diyinvesting/article-4629364/Trading-212-launches-free-share-dealing-platform.html
Pretty limited stock list (no AIM I can see, seems mainly blue chips and ETFs) also not clear whether it's CFDs without leverage (where they are your counterparty) or a more classic brokerage where equities are segregated in a nominee company (with no netting with CFD customers).
As a business you can see how it might work if it entices enough customers to use the high-cost CFDs on the same platform.
I'll stand corrected, but I'm pretty sure they make their money by charging you for making deposits. So in actuality the saving may not be so great once you factor that cost in.
