Home Retail (HOME): Exceptional Returns (pt. 2)

Wednesday, Dec 05 2012 by

This feels like rather a neat post to write, given the last two 'topics' - last Wednesday on Morgan Sindall, and their 'huge' returns (mostly driven by working capital management and Friday pontificating on what returns on capital actually mean for an investment. So I swing over to the other end of the spectrum, to a company arguably at the bottom of its cycle and a rather popular share with value investors - Home Retail, who own Argos and Homebase.

I say 'bottom of its cycle' as a current and more forward looking thing, really, because one thing that did surprise me when looking at the company's accounts was how well it held up during the recession in general. Apart from a big asset writedown, as you can see on the graph, profits have actually held up rather nicely. It was only 2012 that saw that figure dip heavily, but forecasts are for a continuation of that - these very weak figures - instead of any return to their profit in, say, 2010. Which course of events is more likely?

I consider Home Retail more of a 'bigger picture' investment question. As far as I'm concerned, there's a sort of investment continuum between risk - there's companies whose primary risks are more idiosyncratic, and rooted entirely in how that specific business operates, and there's companies whose performance is determined more by market forces. Of course, no-one can escape market forces - but take something like Communisis and compare it to Home Retail and you'll see what I mean. The latter is a huge part of the general retailing market, and as such is primarily driven by general consumer confidence. This makes company specific trends more difficult to interpret. The first is facing a market of uncertain potential size, with a relatively new offering of services. 

 There's two primary questions I'm concerned with relating to Home Retail, and they're (as always) interrelated. The first is probably the most obvious - it's clear times are rough for the consumer, but how much of the downturn is cyclical and how much of the downturn is secular? I can't remember the last time I bought anything from Argos. I use other internet retailers (nearly always Amazon) for almost everything. On the other hand, when was the last time I bought a real big-ticket item? Perhaps it's more indicative of my perception than anything - apparently nearly 40% of Argos's sales are now made online. This shifts the focus slightly. How synergistic are the two sides of Argos's operations? Does having their large stores help to drive customer awareness, and improve profitability online - or is it simply a case of increasing overall costs so they can't effectively compete with the super-light business models of the purely online retailers? I suspect the latter, frankly, though there's at least some evidence for the former - and clearly a good deal of customers like having the actual shops there.

The second question is this - how fixed are their costs? Something I think people often overlook with relation to retail is that the cost line can move, too. If Argos are in a strong competitive position on the high street, if the 'high street' as a unit is flopping, why is there the assumption that costs will stay the same? It seems likely to me that at least the rent portion of Argos's costs (and a significant chunk they are, too) should be able to come down significantly when the contracts come up for renewal. The problem is just one of short-term stickiness on prices. There has to be some benefit for returns accruing to Home Retail from the fall of their competitors, and the general trend toward having fewer outlets.

If we pencil in any return to pre-recession returns - which might be plausible if we assume they come out of this having restructured, renegotiated their lease payments and with a stronger (and probably more digital) multi-channel offering, the market cap looks cheap. They seems to be managing leases fairly well, which gives us some feel of safety on that side of things - leases are basically a form of debt, remember, and if things go wrong they simply amplify the speed at which the dominos fall over.

I'm still reserved on Home Retail, though. Maybe it's fair to say that while I think it's got better odds than the market seems to be pricing, I think there's better picks still further down the market-cap chain - stocks whose outcome rests on more company specific factors. Perhaps I'm just having trouble seeing what value Argos really provide. I never shop there. That shouldn't influence me - I never buy polythene or kitchens, but I'm still invested in British Polythene and Howden Joinery - but I suspect it might, on some level.

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Home Retail Group plc is a United Kingdom-based home and general merchandise retailer. The Company's segments include Argos, Homebase and Financial Services. Argos is a digital retailer, which sells products through its 755 stores, Website and mobile applications. Homebase is a home enhancement retailer and offers a range of home improvement products in a differentiated store environment. Its Financial Services business works in conjunction with Argos and Homebase to provide its customers with the credit offers to drive retail sales. The Company offers a range of over 90,000 products across home and general merchandise. The Company's portfolio of own brands include Habitat, Heart of House, Bush, Alba, Chad Valley and Odina. The Company's subsidiaries include Home Retail Group (UK) Limited, Argos Limited, Argos Distributors (Ireland) Limited, Homebase Limited, and Homebase House and Garden Centre Limited, among others. more »

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1 Comment on this Article show/hide all

muddyrutter 22nd Jan '13 1 of 1

Interesting article, thank you. I think this is one of those situations when Jo public might have more insight than the fund managers etc. it is interesting that you never shop at Argos. My wife hates Argos and I used to buy high ticket items there and then odds and sods like good value cycling gloves. I now find myself using Ebay and Amazon for these items. As for Homebase we think it is the pits and avoid it like the plague. Poor service coupled with poor product choice being one of the reasons. Not exactly an objective approach to analysis but better than losing money. Regards. Nick.

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About ExpectingValue


Private investor turned hedge fund analyst, looking predominantly at global small caps. Sector agnostic.


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