Hunting for the next ASOS - three stocks to watch

Monday, Mar 14 2011 by
Hunting for the next ASOS  three stocks to watch

ASOS (LON:ASC) has been a stock market phenomenon. While the internet fashion retailer has continued its impressive growth, both domestically and internationally, even more impressive has been the expansion of its P/E ratio which has now reached the nosebleed territory of 100 times 2010 earnings of 18.7p per share to give the company a market capitalisation of £1.4bn. The company floated back in 2001 and first hit most investors radar with a tip at 5p by the renowned city maven Mark Watson Mitchell, but while ASOS has been clearly blessed by the market ever since one does start to wonder where the value lies for buyers at this level.

What has been startling in the case of ASOS has been its continued rise in spite of a very full valuation, and gives proof to the pudding that the market falls in love with its darlings. Institutional investors have long been enamoured with momentum trades and often feel compelled to window dress their portfolios with the most talked about companies resulting in continued buying of market stars regardless of valuation. Studies by William O'Neil & Co  , the institutional advisory run by the founder of Investors Business Daily, have shown that many of the stock market's highest performers have risen regardless of valuation but primarily due to the momentum behind current and historic profit potential. Value investors would scoff at such a notion, but clearly, given the right market environment these ideas have merit.

So how do you find the next ASOS, the next company whose market return could be driven as much by P/E expansion as by profit growth? The aforesaid Bill O'Neil's book for retail investors "How to Make Money in Stocks" is a classic text for momentum investors who want to balance technical and fundamental analysis which provides good screen ideas for precisely this purpose. He espouses the 'CAN SLIM' approach to stock picking, an mnemonic that summarises an approach that focuses on market leaders with earnings momentum that have 'something new' to grab the attention of institutional sponsors - much as ASOS has in the previous 12 months.

Bearing these ideas in mind, it was interesting to note several sets of eye catching results last week from 3 companies of different sizes that while priced expensively today may offer investors exposure to some of these ideas. Two of the…

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ASOS Plc is a United Kingdom-based global online fashion destination .The Company sell cutting-edge fast fashion and offers a variety offashion-related content, making the hub of a thriving fashion community. It sell 75,000 branded and own-brand products through localized mobile and web experiences, delivering from United Kingdom(UK) hub to almost every country in the world. It tailors the mix of own-label, global and local brands sold through each of nine local language websites: UK, United States, France, Germany, Spain, Italy, Australia, Russia and China. It sell Womenswear products in sizes 2 to 28 and Menswear in sizes XXXS to XXXL, and have introduced an increased range of men’s waist, leg-length and shoe sizes. more »

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Abcam plc is engaged in producing and marketing protein research tools. The Company offers products, such as primary antibodies, including monoclonals, polyclonals, conjugated primary antibodies, tags and cell markers, loading controls, flow cytometry antibodies and others; secondary antibodies, such as Alexa Fluor conjugated secondaries, alkaline phosphatase (AP), horseradish peroxidase (HRP), Biotin and others; immunoassay kits and reagents, such as lateral flow and dipstick assays, antibody arrays and others; cell and tissue imaging tools, such as fluorescent cell imaging and immunohistochemistry (IHC); cellular and biochemical assays, such as cell signaling, and cell damage and oxidative stress, and others; proteins and peptides, such as enzymes, signaling proteins and others; proteomics tools, cellular fractionation and others; lysates, such as cytoplasmic, membrane and others; multiplex micro ribonucleic acid (miRNA) assays, and agonists, activators, antagonists and inhibitors. more »

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Advanced Medical Solutions Group plc is engaged in the design, development, manufacture and distribution of polymers (both natural and synthetic) for use in wound care dressings, medical adhesives for closing and sealing tissue, and sutures and haemostats for sale into the global medical device market. The Company has four business segments: Branded Direct, Branded Distributed, OEM (Original Equipment Manufacturer) and Bulk Materials. Its Branded Direct segment is engaged in selling, marketing and innovation of its branded products sold directly by its sales teams. Its Branded Distributed segment is engaged in distribution, marketing and innovation of its brands sold by distributors in markets not serviced by its sales team. Its OEM segment is engaged in selling, marketing and innovation of its products supplied to partners under their brands. Its Bulk Materials segment is engaged in selling, marketing and innovation of bulk materials to medical device partners and convertors. more »

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  Is ASOS fundamentally strong or weak? Find out More »

5 Comments on this Article show/hide all

Monty9 27th Mar '11 1 of 5

How about DDD or OCG for dramatic capital growth over the next five years.  Both could wither but, with a following wind, they could be massibely successful.  Rather than using a new technology to turbocharge results they offer their own, but, having a licensing to partners business model, there are few capital constraints.

DDD Group plc (DDD) - Mcap £41M do software for 3D screens.  Samsung use their technology for their 3D TVs and other devices - one assumes phones and PCs.  There other major electronic firms who have licensed their technology also.  I have just seen the Nintendo DS 3D (ask your kids if you don't know) and I am now a 3D believer at least for games.  The DS 3D doesn't even need special glasses although the larger area screens do.  I think I am right in saying they have the IP in computer code that creates the 3D image from 2D video in real time.  I was sceptical of the need for a colour PC screen around 1990 so can't pretend to know how widely this  technology will be used; but if it goes well this tiny company could throw up a mega performance. 

Oxford Catalysts Group plc (OCG)  - Mcap £88M have spent 15 years and £250M developing applications for calalysts - some form of alchemy I understand - check out their web site for a funky oven cleaner demo.  They have recently announced their first commercial (albeit modest) order that transforms Gas to Liquid fuel (GTF) or waste to Liquid fuel (XTF).  They can deliver relatively tiny devices that most commercial operators cannot and match or better the current industry efficiency.  They have won awards for the technology and have a long list of patents.  A third of their 80 staff has a PhD!  The market opportunity is truly massive


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Jakedog 13th May '11 2 of 5

Yoox! ???

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harryr 16th May '11 3 of 5

I have to say what you did not say was how tiny ASOS was at 5p in market cap terms.Well under £10M.?

I am on the look out for stocks that can rise 100 times , having done 4p to £9.50 and 2p to £1.50 , i know that its not that hard to do, given time.

The above took 13 years and 6 years.

Start with very, very low market caps.

Go for growth and hang on in their.

A few for your to look at.

Angle (LON:AGL) fits the bill, up to 5 companies on its books of which any one would do the trick.

Shares cost under 30p with a broker target of £1.20p.

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noellakin 31st May '11 4 of 5

Very interesting
I will follow Abcam

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swinghaggis 14th Mar '12 5 of 5

I think cupid will have a strong run from here as a stock overhang has been cleared which recently depressed the share price. I don't see the institutions selling so am looking for PE expansion on improving earnings. Is that what you said Ed?

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About Edward Croft

Edward Croft

CEO at Stockopedia where I weave code, prose and investing strategies to help investors beat the stock markets. I've a background in the City and asset management but now am more interested in building great stock selection tools for the use of investors online.   Traditionally investors online have had very poor access to the best statistics, analytics and strategies for the stock market and our aim is to set that straight.  High Quality fundamental information has been prohibitively expensive in the past and often annoyingly dull. People these days don't just want to know the PE Ratio and look at a balance sheet. They expect a layer of interpretation over data, signal from noise and the ability to know at a glance whether a stock is worth investigating or not. All this is possible using great design and the insights gleaned from quantitative research.  Stockopedia is where we try to make it happen ! more »


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