This is the second in a three part series of articles from the May 2014 London Value Investor Conference.

Part one, on Jon Moulton's speech is here.

This article concerns the speech from Charles Heenan of Edinburgh-based Kennox Asset Management, who describe themselves as "true value investors". I very much like the approach that Heenan outlined & illustrated in his speech.

Although on checking Citywire for the performance of their fund, it appears to have only been average over the last five years - it is ranked 93rd out of 197 in its sector. Although note that it scores very well for risk, and limited drawdown (9th and 10th respectively out of 197), so I suppose they would argue that they are meeting market returns, but with lower risk, which has something to be said for it.

However, these returns really are nothing to write home about, and if I couldn't beat the sector average over five years, personally I'd go back to the drawing board on strategy. Hmmm, does that undermine the speech too much in advance? Maybe I should move this section to the end? No, facts are facts, so I'll leave it here, as it was still a useful speech.

The Joys of Pessimism

A quirky title for the speech, and Heenan began by quipping that he's been a pessimist from an early age;

I always carried a raincoat as a kid!

So the theme of this speech was all about how pessimism can help you make better investment decisions, and is an advantage in value investing.

He explained how his Fund is long only, unhedged, and concentrated - 29 stocks at the moment - which doesn't sound very concentrated to me. Maybe he meant in terms of weightings? On checking Citywire again, their largest holding is 5.35% in Statoil ASA, then 5.06% in Royal Dutch Shell, 4.75% in Western Union. That may be concentrated by fund management standards, but it's not concentrated in private investor terms - many of the best performing private investors I know quite routinely put c.20% of their portfolio into their top stock - which is why they out-perform, because they concentrate money into their best ideas, and usually get their best ideas right!

Heenan explained how they find cheap companies, then question why the company is cheap. "Can we get conviction?"

Fujikon Industrial Holdings (927:HK)

Heenan…

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