A lot of my comments below are only findable by looking at the detailed numbers. The “spin” on these figures is bad

Strip out the acquisitions and revenue from existing operations is well down. So for the year just ended like for like revenue is down 18% from £36.4m ( = 12/15 of last year’s results £45.5m and I will use that annualised basis in all calculations below marked *) to £30.2m. Within that philatelic sales are down from £26.7m* to £23.9m down 11% and are actually 10% even below the 2012 £26.3m. Why has the core business been in such decline ?

Underlying trading profit ? FELL from £7m in the 15 months last year to £4.3m last year. Only trading profits of £4.5m from acquisitions saved the day.

They make a lot of Gross Merchandise Value GMV for online operations....but most of that is at the acquired Bloomsbury and Dreweatt ( £8.3m) and Baldwin’s ( £2.8m). How much did stamps contribute ? £1.2m at SG and £1.2m at bidstart and this is the GROSS value of stamps sold. The “turn” or fee that bidstart takes, as for EBay is TINY. Last half year it was reported that on GMV of $1.04m bidstart took commissions of $80,000 ( 7.6%). So the actual revenue to SG’s top line ? Well guessing 8% of the combined £2.4m above.......about £180,000. This is peanuts. Worse than that SG show that visitor numbers to bidstart fell by 28% ( up by 14% at SG) making a combined philatelic FALL of 18% !! and by value ? GMV at SG fell by 3% and at bidstart fell by 24%. What have they been doing with their online strategy for stamps ????? An unfair calculation would say that 2.5m visitors to bidstart spent GMV of £1.2m............or less than 40p per visitor, a very very low conversion rate.

Costs of the online push. I have written before that they have been working on this for years. The 2012 bidstart acquisition document referred to “substantial trading platform” and SG has been talking for YEARS. In 2010 they wrote “The online trading platform...will be launched in the second quarter of this year”. Five years late it is now live ( and rubbish). At what cost ? Well IT costs of £436,000 in 2010; £250,000 in 2011; £1m ( inc bidstart) in…

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