OK, let's look at this morning's RNSs.
Globo (GBO) is a share I've always had nagging doubts about, after reading their Annual Report. It is regularly promoted in the financial press (which rings if not alarm, then at least mild warning bells). They divested their Greek operations in Dec 2012. It's a very lop-sided disposal deal with only E1m received on signing, and the other E10.2m sales proceeds deferred. Hmmm. The first thing I would do when scrutinising Globo's next set of accounts is to write off that E10.2m debtor!The other thing I would look closely at, is their policy of capitalising internal costs into intangible assets. You might find that profit is nowhere near as high as they claim, once you adjust the accounts to a more conservative basis expensing all costs.
However there's no denying that the trading statement this morning sounds very good. EBITDA is expected to be E29m for 2012, up 42%. I'd want to add back the costs they capitalise though, and work out what the profit really is, rather than this inflated EBITDA figure. Their mobile offerings, CitronGO!, GO!Social, and GO!Enterprise have all shown strong sales growth. It does look tempting, but I'm not happy with the accounts, so will pass on it (will probably kick myself when they double or triple from here).
Mission Marketing (TMMG) looks potentially interesting. I think this is a good time to be buying into cheap, cyclical shares, such as PR & Marketing companies - several of which are still on cheap multiples of earnings. They have operational gearing, which means that when the economy improves (as I believe is likely for 2013), then profits rise disproportionately fast when increased turnover is achieved (due to most costs being fixed, so extra turnover drops through to much higher profit).
They put out a nice bouncy RNS this morning, gushing about a new contract win (Harley-Davidson) for their subsidiary "Big", based in Leicester. There are no figures of course, that would just complicate the message! Someone was telling me the other day that they never use advisers based in London, because if you use people based elsewhere in the UK, you get the same service for a much lower price. Worth considering as a general point.
TMMG…
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Globo Plc is a United Kingdom-based company engaged in providing enterprise mobility management and mobile application development platforms and services, in addition to consumer mobility solutions. The Company’s GO!Enterprise (EMM) and GO!AppZone (MADP) offerings help businesses expand their engagement with employees and customers through the mobile channel via a secure and extensible environment that runs on all smart devices. EMM supports secure employee centric bring your own device (BYOD) implementations and reduces the total cost of ownership of implementing multiple point solutions. The Company operates internationally through subsidiaries and offices in the United States, the United Kingdom, Europe, Middle East and South East Asia. more »
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The Mission Marketing Group plc (the mission) is a United Kingdom-based marketing communications and advertising company. The Company's portfolio comprises integrated, multi-discipline, multi-sector agencies, specialists in specific marketing/communications activities and specialists in particular market sectors. The Company's segments include Branding, Advertising and Digital; Media; Events and Learning, and Public Relations. The mission includes a network of entrepreneurial marketing communications agencies in approximately 20 offices in the United Kingdom, as well as offices in Asia and San Francisco. Its subsidiaries include April Six Ltd, which is engaged in marketing communications and specializes in the technology sector; Big Dog Agency Ltd, which is engaged in Marketing communications, Speed Communications Agency Ltd, which is engaged in public relations, and Bray Leino Ltd, which is engaged in advertising, media buying, digital marketing, events and training, among others. more »
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Creston plc is a marketing communications company delivering digital technology-based marketing solutions to a range of clients. The Company operates through two segments. The Communications & Insight segment's services include advertising, brand strategy, customer relationship marketing, digital and direct marketing, local marketing, market research using face-to-face, telephone and online data collection techniques, social media marketing and public relations. The Health segment provides integrated communications solutions to healthcare and pharmaceutical sector and offers services, which include advertising, advocacy, digital and direct marketing, public relations, issues and reputation management, and medical education. Its geographical segments include UK, Rest of Europe and Rest of the World (including US). Its subsidiaries include Colombus Communications Limited, Creston Connections Limited, Creston Unlimited Limited and Emery McLaven Orr Limited. more »
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