Good morning!

Boohoo.Com (LON:BOO)

Share price: 26.75p
No. shares: 1,123.1m
Market Cap: £300.4m

(at the time of writing I hold a long position in this share)

Trading update - today's update is for the two months to 28 Feb 2015, completing the year ended 28 Feb 2015. BooHoo is a fashion etailer, targeting teens & young adults, at the affordable end of the market. They operate in the UK, but also internationally. The company floated at the peak of the small caps market in Mar 2014, and the share price has been falling ever since! Note that it opened at a big premium to the 50p price where about half the shares were sold by management, who trousered several hundred million quid in the process. Very nice for them, but not so nice for the buyers of those shares, who overpaid, because growth expectations were much too high.

Growth has slowed, but is still very respectable, and of course is all organic too. Therefore in my view the gloom surrounding the shares is presenting us with a buying opportunity, as disappointed Institutions who bought into the IPO have been selling. Yet if you ignore the original excessive valuation, and just focus on things as they are now, my view is that this is the only sensibly-priced online retailer in the UK (the others are all ridiculously over-priced still in my view). BooHoo is also the most profitable, in terms of profit margin as a percentage of turnover. So you could argue that it's the cheapest, yet the highest quality (Asos is bigger in absolute terms, but has a lower profit margin).

55002f8a12e01BOO_chart.PNG

Here is the table from today's update showing sales growth for the two months, and the year to 28 Feb 2015;

5500308155914BOO_sales.PNG

Points to note;

  • The rate of sales growth is slowing, but is still very respectable at 22% for the 2 months
  • UK is 67.5%, Europe 12.9%, and Rest of World 19.6% of sales for the y/e 28 Feb 2015
  • Price reductions in Rest of World has rejuvenated sales growth (up to 56% in the most recent 2 months)
  • Exchange rates have blunted sales growth a little ("CER" is constant exchange rate)
  • £139.9m sales has come in slightly below the latest forecast of £142.7m
  • The gross profit margin of 61% for the year is very strong
  • Net cash of £54m at the year end is about…

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