Famously, people aren’t too good with statistics. Every day in the newspaper you can read stories where journalists distort the nature of the numbers. But when it comes to the stock market it gets worse. It doesn’t appear that anyone has even looked them up. So just to grind my axe early, I’ll take an example that I read in a popular shares magazine very recently.

“If [so and so] hits earnings of 20p it will still only be on a PE multiple of 18x earnings.”

Phrases like this are astonishing. They imply that the author thinks a PE of 18x is normal. It isn’t. Get the idea out of your head right now. Your mind is still stuck in a foregone era. You may be anchoring yourself to the kinds of valuation levels that were normal in previous market environments, before the current wave of deleveraging took hold. Its a mode of thought that could be seriously hazardous to your financial health. Thoughts like these can lead investors to blindly buy significantly overvalued stocks, or hold onto winners way past their sell by date.

I am not for a moment implying that a stock can’t be worth 18x earnings and far beyond (of course it can), so before anyone jumps down my throat its worth asking a question…

What is the average PE ratio in the stock market?

Most investors who have any history in stocks will remember that forecast PE multiples of 30x and greater were pretty normal back in 2000. And back in 2007 20x was still seen as standard for a stock showing any sign of growth. Even today one hears rather inflated ‘average’ PE ratios bandied about in the press perhaps because journalists read a lot of American press where PE ratios are routinely higher.

But the truth is that the median forecast PE ratio of a stock on the UK market is 10.9 . Yes - 10.9. Even after what many publications are calling ‘one of the greatest bull runs of all time’. There are only 17% of stocks that trade above a forecast PE Ratio of 18x earnings. Classifying such stocks as cheap may be wildly optimistic unless they have an extremely hard to breach economic moat and/or extremely sustainable growth prospects.

It should be noted that using the median instead of…

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