Real Name: Edward Croft

Occupation: Company Director, Entrepreneur, Other

Interests: Commodities, Stocks

Twitter: edcroft

Fantasy Fund: Quo Vadis Magister

About Me:

CEO at Stockopedia where I weave code, prose and investing strategies to help investors beat the stock markets. I've a background in the City and asset management but now am more interested in building great stock selection tools for the use of investors online.  

Traditionally investors online have had very poor access to the best statistics, analytics and strategies for the stock market and our aim is to set that straight.  High Quality fundamental information has been prohibitively expensive in the past and often annoyingly dull. People these days don't just want to know the PE Ratio and look at a balance sheet. They expect a layer of interpretation over data, signal from noise and the ability to know at a glance whether a stock is worth investigating or not.

All this is possible using great design and the insights gleaned from quantitative research.  Stockopedia is where we try to make it happen !


I post my day to day thoughts and ramblings on twitter - do join me....

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Edward Croft's Latest Blogs

One of Europe’s most influential fund managers has just written a fabulous little book titled “High Returns from Low Risk - a remarkable stock market paradox”. I don’t recommend many books, but I think there are a lot of investors that could learn from this. It’s barely 140 pages long, and in spite of a dose of marketing towards the end, it’s a great addition…

A couple of weeks ago I received the following questions from one of our long term subscribers: “Now that Stockopedia is so successful, do you feel that you are influencing the market as a whole?”  “Does the availability of high-grade information to private investors cause them to all move together under your guidance?“ “Are you increasing the volatility of the market?” I hear these kinds…

We have just this morning released a suite of new features to the Stockopedia site - including the RiskRatings and the StockRank Styles.  I will be explaining these features in an extensive webinar at 1pm today (Thursday 4th May) - (Replay link is here).  The following piece is the copy from our RiskRatings Ebook which can be downloaded for iPad, Kindle, PDF or read online…

Here’s a small mind experiment. I’ve got two investments to offer you. They are almost identical in what they do and priced at a similar valuation, but the first (company A) is very profitable and spits off lots of free cashflow, while the second (company B) is losing money and requires constant cash funding through debt and share issues. Which company would you rather invest…

It's been a cracking start to the year for stock markets, and an even stronger start to the year for high StockRank shares. While the benchmark FTSE All Share Index is now up 4.2% since the end of 2016, the top 10% of UK stocks as ranked by the Stockopedia StockRanks has more than doubled this performance, generating a 10.0% return. The participation in this…

Edward Croft's Latest Comments

@bestshare9 - thanks for posting and please do more. You'll find the community very responsive. We've found that the neutral set of shares (on average) performed right in the middle between 'winning' styles and 'losing' styles. I'm trying to get round to writing an ebook on the Styles, but in the meantime watch the webinar & read this help article (which needs some hard editing!) …

I'm sure we could improve the process, but at the moment it's black or white. Either a stock qualifies for ranking or it doesn't. If the financial statements are incomplete or outdated then we don't have timely accurate data, so we can't rank the stock. If I was running a hedge fund using the same data, I'd use the same process. I don't know why…

Take a screenshot -

Actually the reason this stock is unranked is that we're missing interim statements for it since 2007. The last complete interims received were on 2007-12-31. Our general rule for inclusion in the StockRanks is that we won't rank a stock without timely interim data. Unfortunately unless this company starts publishing complete interim data then we won't be including it in the StockRanks universe. We should…

It's speculative low ranking shares that you really want to avoid. Speculative high ranking shares have done pretty well since we launched the rankings, but you do find quite variable results. See the webinar slides I did recently - check the back of this deck -'s the Risk Rating + Style slide.

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