Real Name: Edward Croft

Occupation: Company Director, Entrepreneur, Other

Interests: Commodities, Stocks

Twitter: edcroft

Fantasy Fund: Quo Vadis Magister

About Me:

CEO at Stockopedia where I weave code, prose and investing strategies to help investors beat the stock markets. I've a background in the City and asset management but now am more interested in building great stock selection tools for the use of investors online.  

Traditionally investors online have had very poor access to the best statistics, analytics and strategies for the stock market and our aim is to set that straight.  High Quality fundamental information has been prohibitively expensive in the past and often annoyingly dull. People these days don't just want to know the PE Ratio and look at a balance sheet. They expect a layer of interpretation over data, signal from noise and the ability to know at a glance whether a stock is worth investigating or not.

All this is possible using great design and the insights gleaned from quantitative research.  Stockopedia is where we try to make it happen !


I post my day to day thoughts and ramblings on twitter - do join me....

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Edward Croft's Latest Blogs

When do you find the time to focus on your investing? Do you get up at 7am to read the news and plan your trades? Do you scan the bulletin boards hourly for new ideas? Do you watch the market in real time like a hawk setting buy triggers, adjusting stop losses and analysing market depth? I know this is what the cool gang do……

One of Europe’s most influential fund managers has just written a fabulous little book titled “High Returns from Low Risk - a remarkable stock market paradox”. I don’t recommend many books, but I think there are a lot of investors that could learn from this. It’s barely 140 pages long, and in spite of a dose of marketing towards the end, it’s a great addition…

A couple of weeks ago I received the following questions from one of our long term subscribers: “Now that Stockopedia is so successful, do you feel that you are influencing the market as a whole?”  “Does the availability of high-grade information to private investors cause them to all move together under your guidance?“ “Are you increasing the volatility of the market?” I hear these kinds…

We have just this morning released a suite of new features to the Stockopedia site - including the RiskRatings and the StockRank Styles.  I will be explaining these features in an extensive webinar at 1pm today (Thursday 4th May) - (Replay link is here).  The following piece is the copy from our RiskRatings Ebook which can be downloaded for iPad, Kindle, PDF or read online…

Here’s a small mind experiment. I’ve got two investments to offer you. They are almost identical in what they do and priced at a similar valuation, but the first (company A) is very profitable and spits off lots of free cashflow, while the second (company B) is losing money and requires constant cash funding through debt and share issues. Which company would you rather invest…

Edward Croft's Latest Comments

Peter - this comment: However, Stockopedia who are legendry masters of technical analysis provide no information regarding fundamental analysis of any of the companies mentioned.I think you mean the other way around?   We're more renowned for fundamental analysis than technical analysis... though we're investing heavily in improving the TA offers.

Aislabie - thanks for your comments.  So to Ed Croft and all at Stockopedia please do not screw with the site. The key is that in any change are you dropping the number of touch points (and enormous drop down menus do not count). Having a lot of readily visible data on the landing page is good. If anyone pitches to you to make a…

@bestace @howardMarx We're reporting interim Gross Profits of £171.7m vs Sales of £175.5m. That's an interim Gross Margin of almost 98%. The Gross Margin you are quoting is a TTM (12 month) Gross Margin. This is calculated as the total Gross Profits over the period (£171.7m) vs the full 12 month Sales figure (£175.5m + 87.2) => i.e. 171.7/(175.5+87.2) 65.4%. The calculation is correct, even…

Ian - if you check the interim statement for Burford you'll see that the Gross Profit is calculated. It's only on an interim basis and the first time this has been 'reported' for the company, so the Gross Profits ranking is being done on 6 months of the full year. This may be underweighting the Gross Profitability in the Franchise Factor score, but overweighting the…

Hi Phil -But it's important to realise that there are instances where quantitative strategies won't work properly.I'd never disagree with that.A blunt, rule based system will be blunt.  It won't work for everything - but it might work on average.  If you want something to work for everything then you'd need a team of analysts building unique models for every company in the market.Then again...…

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