Why Crocs Inc (NSQ:CROX) will appeal to moat investors

There's an exclusive group of companies in the stock market that stand out because they've got what billionaire investor Warren Buffett calls economic moats. Like medieval castles, their profits are fortified by impregnable business models... and there are signs that Crocs Inc (NSQ:CROX) might be one of them.

Given the present disruption and volatility in the stock market, it is more important than ever to identify high-quality stocks for your portfolio - and finding companies with moats is one way to do it. 

Moats come in different forms, but they mostly consist of:

• Intangible Assets - Such as brands that customers love, valuable patents or regulatory approvals
• High switching Costs - It might be too costly, complicated or unnecessary for customers to look elsewhere
• Network Effects - When customers become part of a product it creates tremendously powerful businesses
• Cost Advantages - Superior processes and unique locations and assets make it hard for others to compete
• Great Scale - Large infrastructure and distribution networks are powerful barriers to entry in many industries

Here's a quick guide to finding the clues to economic moats - using Crocs Inc (NSQ:CROX) as an example...

Crocs Inc (NSQ:CROX)'s impressive metrics

Some of the biggest indicators of a moat involve persistent strong margins and high levels of cash generation – cash being especially important given the recent shocks to the worldwide economy. Here are a few ways of gauging these characteristics - and how Crocs Inc compares:

1. High rates of Free Cash Flow - the measure of a thriving company.
   - A high ratio of free cash flow to sales can be a very positive sign. For Crocs Inc, the figure is an impressive 16.2%. 
2. High Return on Capital Employed - the measure of a company growing efficiently and profitably.
   - A 5-year average ROCE of more than 12 percent is a pointer to strong efficiency. For Crocs Inc, the figure is an eye-catching 15.5%.
3. High Return on Equity (compared to peers) - the measure of a company making good profits from its assets.
   - Crocs Inc has a 5-year average ROE of 35.1%.
4. High Operating Margins (compared to peers) - the measure of a company with pricing power
   - Crocs Inc has a 5-year average operating margin of 6.56%.

What does this mean for potential investors?

Some of the best quality stocks in the market have defensible models that can deliver high levels of shareholder returns over the long term. But there are no guarantees and it's important to do your own research. Indeed, we've identified some areas of concern with Crocs that you can find out about here.