Two clues to where shares in Zorlu Enerji Elektrik Uretim As will go next

When it comes to stock market investing strategies, the combination of value and momentum has been shown to be a very useful predictor of outperformance. Finding cheap stocks 'on the move' is now popular with quants, fund managers and institutional investors. And based on this approach, it looks like Zorlu Enerji Elektrik Uretim As (IST:ZOREN) might be worth a closer look...

Value and momentum are like the 'yin and yang' of investing philosophies. They usually only work separately but when you mix them together, it can help pin down mis-priced stocks that the market it just starting to notice.

So what financial measures can point to a strong blend of value and momentum, and how does Zorlu Enerji Elektrik Uretim As stack up against them?

Take value…

Many analysts agree that cheap stocks have a tendency to outperform expensive stocks on average over time. So, finding stocks that are cheap against some classic valuation measures makes sense. Looking for a high Earnings Yield and low Price to Sales Ratio can be a good place to start - and here's why...

The Earnings Yield takes a company’s profits and compares it to its current market valuation (enterprise value). Using the enterprise value takes into account cash and debt and the calculation gives us a good idea of the total value of the stock. Expressed as a percentage, a high Earnings Yield is a good sign of value. A good rule of thumb can be to look for an Earnings Yield above 5%. Zorlu Enerji Elektrik Uretim As beats this with an Earnings Yield of 8.82%.

The Price to Sales ratio tells us how cheap/expensive a company is relative to its current sales. The calculation is quite straightforward, taking the current share price and dividing this by its sales per share. A Price to Sales ratio of less than 1 is said to offer good value. Zorlu Enerji Elektrik Uretim As is well below this level, with a Price to Sales ratio of 0.55.

But BEWARE! Value on its own is risky. If there are no other positive factors at play, there's a chance you're looking at a value trap...

… and mix in momentum

Momentum makes this value strategy work harder. Signs of positive price momentum can be a clue that an attractively valued stock is starting to re-rate. Indeed, momentum has been shown to be a very predictable driver of stock market profits.

To assess price momentum we can use Relative Strength, which compares the share price change to the underlying market index over a specified period of time.

Outperformance and strong momentum is an indicator that a share might continue its upward trend. Zorlu Enerji Elektrik Uretim As’s Relative Strength over the past 6 months stands at 67.4%.

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