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When Warren Buffett said that “time is the friend of the wonderful company, the enemy of the mediocre”, he was stressing his view that company quality is essential in investing. For him, ‘high quality’ is a pointer to firms with strong competitive advantages that can compound returns over long periods. While many will agree with that idea, it’s not always easy to know what really defines quality - and where it can be found in different situations across the market.
One way of tackling that challenge - and to get equipped with a way of assessing quality in any kind…
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