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The madness of crowds? Why you should avoid Hargreaves Lansdown's most traded stocks

Hargreaves Lansdown is one of the UK’s biggest investment brokers - and like other platforms, one of its eye-catching pages is its "Top of the Stocks" feature. You may have perused lists like this for interest or even made investment decisions off the back of them. But have you ever considered what lists like these really tell you - and whether they’re a route to easy profits or painful losses?

Lists of the most viewed, most bought, and most sold stocks can instinctively feel like a useful guide to what’s hot in the market. But our research shows…






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  • Apple (AAPL)

  • Shell (RDSA)

  • Twitter (TWTR)

  • Volkswagon AG (VOK)

  • McDonalds (MCD)

  • Vodafone (VOD)

  • Barratt Homes (BDEV)

  • Microsoft (MSFT)

  • Tesco (TSCO)
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