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Learning lessons from the Ted Baker profit warning

This week’s profit warning from the fashion retailer Ted Baker carried some of the classic hallmarks you often see on these occasions. Profit warnings are right up there with some of the most gut-wrenching events to hit investors. That’s because they cause massive uncertainty about whether the problems are easily fixable... or an early clue to bigger trouble ahead.

In the case of Ted Baker, this profit warning wasn’t actually the first. There was another back in February, which related to its previous financial year (ending in late January). So this week’s warning came just five months into…






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