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Online platforms - network effect moats or profits at risk?

Ever notice how some people become successful because they’re really good at knowing people? The bigger his or her network grows, the more popular and valuable that social butterfly becomes.

The ‘network effect’ in business works in the same way. It is one of the five or so types of economic moat - a structural competitive advantage - you might hope to find in a company. With the network effect the value of the product or service increases as the number of users goes up, attracting more users, which further boosts value.

It’s a virtuous circle. In fact, research…

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  • Apple (AAPL)

  • Shell (RDSA)

  • Twitter (TWTR)

  • Volkswagon AG (VOK)

  • McDonalds (MCD)

  • Vodafone (VOD)

  • Barratt Homes (BDEV)

  • Microsoft (MSFT)

  • Tesco (TSCO)
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