Executive Summary
Admiral is a fast growing financial services intermediary with a track record of profitability. Admiral principally sells private motor insurance and ancillary products, such as cover for breakdown, roadside assistance and legal expenses. Admiral markets directly to the public in the UK through its four core brands: Admiral, elephant.co.uk, Diamond, and Bell Direct. The Group also offers customers online quotes through its brand Confused.com, the UK's first insurance aggregator. Unlike other brands, Confused.com does not sell insurance. Visitors to Confused.com's website fill out their details once online and Confused.com finds the cheapest quotes available on the internet from its large panel of insurers. Admiral's motor insurance is underwritten primarily by third party insurance providers, with Admiral controlling all pricing and underwriting decisions and administration. Admiral also retains a proportion (presently 25%, net of quota share reinsurance) of the private motor underwriting for its own account.
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