Executive Summary

Adwalker is a UK specialist in wearable media solutions (people wearing billboards).  The Adwalker mobile out-of-home, interactive media platform is a new advertising and media system, which is worn by its operators (`Adwalkers') as a compact body pack incorporating a LCD screen, wearable computer, touch screen and printer, enabling services and applications, which include brand advertising, point-of-sale, data capture and promotions. Its headquarters are in Dublin, with offices in New York and London.

Company History

Adwalker's shares were admitted to AIM in August 2005.

Current Events

 

Business Model

 

Products/Services

 

Segments/Customers

Some of Adwalker's clients to date include Daimler Chrysler, Microsoft, Paramount Pictures, UIP/Universal Pictures, O2, Ford, Guinness, Telemundo, British Airways and Jameson’s.

Production/Operations

 

Distribution/Routes to Market

 

Market & Competition

 

Market Share

 

Main Competitors

 

Competitive Strengths and Weaknesses

 

Management

 

Financials

 

Profit & Loss

 

Balance sheet

 

Cashflow

 

Valuation

 

Comparable Companies

 

SWOT Analysis

 

Strengths

 

Weaknesses

 

Opportunities

 

Threats

 

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