Dear readers: This is my honest review of AJ Bell Youinvest as Stockopedia’s Markets Editor. Neither I nor Stockopedia have been incentivised to write this review, so what follows are my genuine thoughts on the service, having been a customer for a few years.
AJ Bell Youinvest is one of the fastest-growing stock market investment websites in the UK. It is also one of the largest, with nearly 300,000 people using it to manage their investments.
Its dealing fees aren’t the cheapest in the market, but they are cheaper than some of its major competitors. The trade-off for their competitive pricing is that their research offering and trading tools are not as powerful as some of its competitors. As part of its low-cost model, you’re in the driving seat when it comes to making investment decisions and placing your own trades.

Youinvest offers the range of accounts that you’d expect from a major investment platform. This includes tax-efficient Self Invested Personal Pensions (SIPPs), Stocks and Shares Individual Savings Accounts (ISAs), Lifetime ISAs, standard Dealing Accounts, and Junior SIPPs and ISAs. Among the securities available to trade on the platform are a wide range of UK and international equities, funds, investment trusts, exchange traded funds (ETFs) and bonds.
Commission and Fees
Each share dealing platform comes with different costs, and these can eat into your returns if you’re not careful. AJ Bell, like the majority of its competitors, charge no fee to set up an account, no fee for inactive (dormant) accounts and no fee for withdrawing or holding onto cash – which is a good start.
Dealing
Most investment platforms charge flat rate fees for buying and selling investments – Youinvest is no different. Depending on the investment and the trading frequency, those fees are:
Funds (including unit trusts and OEICs) online: £1.50 per deal
Shares (including investment trusts, ETFs, gilts and bonds) online: £9.95 per deal
Shares become cheaper to deal in (at £4.95) if you trade more than 10 times in the previous month.
How does this compare to the competition? Hargreaves Lansdown – the UK’s largest share dealing website – typically charges £11.95 for most deals. Interactive Investor, another competitor, charges £9.99 per month for an account, and then an additional £7.99 for dealing in shares, trusts and funds. Compared to this, if you’re primarily…