Executive Summary
Alterian is a global provider of Database Marketing and Customer Insight solutions which help blue-chip organizations to improve the effectiveness of their marketing activity. Alterian provides innovative software and a unique business relationship to Marketing Service Providers which enables them to deliver closed loop Database Marketing solutions to their clients. Alterian solutions are based on the Alterian Engine which provides unrivalled speed, flexibility and scalability when analyzing large volumes of detailed data. Launched in October 2003, the Alterian Marketing Suite is an integrated set of applications that have been designed specifically for Marketers to enable them to seamlessly integrate data visualization, selection and segmentation, campaign planning and post campaign analysis, and provide them with desktop control of their database marketing.
Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.
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Management
Management Team
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David Eldridge - Chief Executive Officer Appointed May 1997
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David Cutler - Finance Director Appointed June 2000
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