Executive Summary

Armour Group plc is a consumer electronics group designing, manufacturing and distributing products for the home and in-car entertainment markets.  The Group has two operating divisions, Armour Automotive and Armour Home, employing over 300 people across seven operating sites in the UK and Sweden. It produces wide range of consumer electronics products including connectivity solutions for in-car entertainment and communications, in-car audio visual products, specialist hi-fi and home theatre products.

Company History

  • Armour Group plc (formerly Armour Trust plc) has been a public company listed on the London Stock Exchange since 1971.
  • Since its listing it has been involved in a variety of businesses ranging from confectionery, personal care, property and electronics for the automotive aftermarket.
  • In recent years, the Group has been transformed through a series of acquisitions and disposals into a consumer electronics group focused on the home and in-car entertainment markets.

Current Events

 

Business Model

 

Products/Services

 

Segments/Customers

Current customers include David Wilson Homes, Halfords, BMW, Hyundai, Vodafone, Sony, Comet, Tesco, John Lewis Partnership and leading independents. For Systemline Modular, customers include David Wilson Homes, Laing Homes, Bryant Homes, Fairclough Homes, Berkeley Homes, Wimpey and Taylor Woodrow.

Production/Operations

 

Distribution/Routes to Market

 

Market & Competition

 

Market Share

 

Main Competitors

 

Competitive Strengths and Weaknesses

 

Management

 

Financials

 

Profit & Loss

 

Balance sheet

 

Cashflow

 

Valuation

 

Comparable Companies

 

SWOT Analysis

 

Strengths

 

Weaknesses

 

Opportunities

 

Threats

 

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