Executive Summary
Bango has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This \direct-to-consumer\ approach operates alongside the mobile operator's mobile content portals. Leading mobile operators including Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their direct-to-consumer business. The Bango platform has given cell phone subscribers in Europe and around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of mobile operator.
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