The base rate fallacy and its impact on decision making was first popularised by Amos Tversky and Daniel Kahneman in the early 1970’s. In short, it describes the tendency of people to focus on case specific information and to ignore broader base rate information when making decisions involving probabilities. If we look at the investment process through this probabilistic lens, what can consideration of base rates and Bayes’ theorem offer us?

Base Rates

These are most easily described and understood with an example, which I have shamelessly sourced from Wikipedia.  Example 1 given on the Wikipedia page is clear and easy to picture.  You are told that “John is a man who wears gothic inspired clothing, has long black hair, and listens to death metal.”  You are then asked “How likely is it that he is a Christian, and how likely is it that he is a Satanist?”

This is where we find out that our minds are poorly primed to deal intuitively with probabilistic reasoning. The description of John practically has the word Satanist on the tip of our tongues, and when the question comes, we are all too eager to declare that he is much more likely to be a Satanist than a Christian.

This is the base rate fallacy in a nutshell. Despite John’s appearance increasing the probability that he considers himself a Satanist, the fact is that there are around 2 billion Christians in the world and very few Satanists. This means that the odds are still overwhelmingly in favour of John being a Christian.

Bayes’ Theorem

Bayes’ theorem was developed by Rev. Thomas Bayes and was first published in 1763, 2 years after his death.  The theorem concerns the incorporation of new information into old, in order to accurately determine the revised probability of an event in light of the new information. As with the base rate fallacy, this process is best outlined with an example, for which I will use example 2 on the same Wikipedia page linked above.

The scenario looks at a driver being stopped and breathalysed and aims to calculate the probability that a driver who fails the test is actually over the limit.  We are told that if a person is actually drunk, the test will indicate so 100% of the time but, in addition to this, 5% of people tested will display a false positive – the test says they are drunk when they…

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