Executive Summary
Berkeley is a housebuilder that concentrates on mixed-use, large-scale urban regeneration schemes on brownfield land to create high quality developments in which people want to live, work and play. The Berkeley Group is a leader in the business of urban regeneration, with over 95% of development taking place on Brownfield land.
Company History
- The Berkeley Group was established in 1976, with the founding of Berkeley Homes in Weybridge, Surrey. It initially focussed on the construction of single homes and executive developments.
- As the company expanded, Berkeley established regional business in Kent, Hampshire, North London and Sussex. These divisions were granted a high degree of autonomy to ensure that the entrepreneurial spirit of the business was not lost as the company grew.
- During the early 1990's, Berkeley determined to focus its skills and expertise on complex brownfield sites in towns and cities throughout the country.
Current Events
Business Model
The development of land involves a number of complex stages, from the initial acquisition through planning, designing, building and finally marketing a development.
Products/Services
Its divisional companies cater for new homes as well as affordable accommodation, commercial properties and strategic land.
* Berkeley Homes
* St George PLC
* St James Homes
* Berkeley First
* Berkeley Commercial Developments
* Berkeley Strategic
As an example, Putney Wharf (Developed by St George plc, a wholly owned subsidiary of The Group) is an imaginatively conceived mixed-use development on the River Thames at Putney Bridge.
Segments/Customers
Production/Operations
Distribution/Routes to Market
Market & Competition
Market Share
Main Competitors
Competitive Strengths and Weaknesses
Berkeley operates a different business model to the majority of other house-builders as it concentrates mainly on highly complex, large-scale, inner-city, urban regeneration schemes on brownfield land.
Management
Financials
Profit & Loss
Balance sheet
Cashflow
Valuation
Comparable Companies
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
