We’ve all been there. Picked some great stocks with conviction. Run our winners. Been delighted with the gains. Only to see those gains drain away.  

It hurts, it’s galling, and you are left wondering where you went wrong.

Worse than that, by the time it happens you may have started counting on those gains as part of your future planning. How are you going to pay for that big ticket item - that home purchase, a child's education, or an early retirement?  It’s very real.

In this piece, I’ll introduce the three mistakes we can all make, and the three solutions.

But first, a personal tale…

An early education

For me, my big lesson came in the global financial crisis. I was young enough to be reckless, but old enough to have known better.

I had a silly amount of my capital riding on two big picks. Both were AIM listed stocks. One was called Renesola (SOLA) - a solar energy company that was absolutely smashing it on sales growth. The other was RC Group (RCG) - a biometrics company.  I’m sure some of you remember these stocks.

I’d bought really well. And I’d bought more as they rose. At their peak, I had 50% of my portfolio in RCG, and probably 30% in SOLA. They really were motoring - they had both already tripled. I couldn’t have been more confident.

It was 2007… what could possibly have gone wrong?

The mistakes we all make

There’s an eye-opening academic research paper by Barber and Odean titled “The Behaviour of Individual Investors”. When I first read it I was gobsmacked. It was a mirror of every mistake I’d ever made, and hugely influential in shaping my future mindset.

I’ve thought long and hard about their findings, and grouped them into three themes:

1. We suffer “perverse stock selection”

That quoted phrase is their words. We often pick risky stocks for the wrong reasons.

We often talk about the perils of story stocks at Stockopedia. Stories are how the human mind makes sense of the world, but projecting a hollywood ending onto a share is not rational.

Whether we’re chasing headlines, themes we know a lot about or jumping on a bandwagon so not to miss out. We seem to have a “taste for stocks with lottery-like payoffs”.

But lottery tickets have negative returns!

2. We underdiversify

We buy a…

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