Blink and you'll miss it...

Wednesday, Nov 19 2008 by

I'm not convinced by Blinkx business model, nor by their strategy... 

Take today's RNS - they are still attempting to buy a company like MIVA that shows these deteriorating fundamentals.

* MIVA has reported reduced revenues for the last eight consecutive quarters * Advertising spend related to the distribution of the Direct business' toolbars has declined for the last two quarters * Total installed toolbars declined 11% quarter-on-quarter from Q2'08 to Q3'08 * Significant un-reserved liabilities may remain related to the European restructuring


Now i do understand that MIVA offer a distribution network.. but if their core businesses are declining, then BLNX could be buying a complete dog just for the benefit of expanded search.
Apologies if i've misinterpreted the benefits here... but it seems a typical example of empire building by a CEO who clearly shouldn't be in the job.


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RhythmOne plc, formerly blinkx plc, is an online advertising company that connects digital audiences with brands through content across devices. The Company is engaged in offering online advertising through a range of formats and pricing options that include video, mobile, social, display, native, text and media covering brand, and performance advertising campaigns, sold both directly and programmatically. The Company offers RhythmMax, which is an integrated programmatic trading platform. The RhythmMax platform offers a common point of access to RhythmOne inventory across owned, controlled and extended supply sources. The RhythmMax platform includes specialized brand safety technology, RhythmGuard, which combines third-party verification methodologies with filtering technology to ensure quality inventory. The Company works with advertisers, publishers and content providers to offer integrated, cross-screen advertising solutions. more »

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promethean 19th Nov '08 1 of 1

There's a difference between being a creative innovator and being a business man. Suranga is not a business man... look at the latest interims...
The company is bleeding cash at $5m each 6 months... on revenues of only $6m... and they want to buy a loss making business? crikey. He needs to wake up to to economic reality... Blinkx isn't google and doesn't have a business model.. He should be trying to sell his own company right now and create some shareholder value...

Smacks of desperation in my opinion.

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