I posted the below at the end of a Small Cap report just now, but feel it may deserve it's own thread:

Genuine question for any readers here:
Are you still wearing the same brands you wore 5/10/15 years ago?

I personally hardly ever buy clothes (frugal/can't be bothered/happy to get the annual jumper present at Christmas) so it's hard for me to answer my own question with respect to the potential longevity of a brand such as Sosandar (LON:SOS)

If I had to pick one brand that has lasted within my own closet it would have to be Zara, but that's mainly because the missus likes it.

Any informative opinions would therefore be appreciated. If you bought a brand such as Sosandar (LON:SOS) now do you think you would still be using them in 5-10 years? And if not, does that mean the key aim for a brand such as Sosandar (LON:SOS) is to constantly target new customers to replace the old who might only last a few years before moving on?


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