Executive Summary
Bright Thing is an interactive tools and entertainment company created by former senior executives of video game publisher Eidos. Initially, the Company was focused on developing an educational games console, Bubble, and associated software for the pre-school market. It is also involved in the interactive DVD market and, more recently, the growing area of social networking. The first such product is SocialGO, an innovative online service that allows anyone to create their own social network.
In the year to March 2007, the Company had revenues of £205k and an operating loss of £3.3 million.
Company History
- In December 2007, the Company acquired CommonWorld Ltd in order to develop its product, SocialGo.
Business Model
The Company develops rich-media interactive products and content for the Children's Educational and Interactive DVD Gaming markets. The Company maintains licensing partnerships with major entertainment rights holders and video game properties for the development of interactive content using popular characters, content and brands. Bright Things' technology licensing group enables clients with low-cost, turn-key solutions for the development and launch of their own internally created interactive rich-media products. The company is also focusing on the growing area of social networking.
Main Products
- Initially focused on the pre-school market, Bright Things has 'Bubble', an interactive DVD games console that enables young children to learn and interact with their favourite television characters and brands.
- It has developed the "iDVD ASIC Platform" is a suite of technologies that enables full featured interactivity and game play experiences over traditionally static media delivery systems (DVD Players, Video on Demand "VOD", etc). The Platform communicates with external media players (DVD Players) and media delivery devices (set-tops) and extends the feature set of the media format (DVD and VOD) with computer like hardware and software control of the content.
- A more recent product being developed is SocialGOTM, an innovative online service that allows anyone to create their own social network. SocialGO allows you to create smaller more personal and private social networks that can be used for existing groups or organizations.
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