Executive Summary
Brulines (Holdings) plc is the leading provider of volume and revenue protection systems for draught alcoholic drinks for the UK licensed on-trade, in particular the tenanted pub sector. The principal activity of the Group is to measure, remotely harvest, audit and act on important operational data, primarily for owners of licensed premises but also for licensees.
The Group is the market leader in its field, and manages information from over 22,000 licensed premises — over one in three pubs in the UK.
The Dispense Monitoring division, which represents the Group’s core product, measures the actual volume of liquid dispensed each hour against legitimate deliveries; protecting the pub owners from the potential loss of revenue from ‘buying out’. Dispense Monitoring systems have been installed in over 22,000 sites as at 1st June 2008. Typically, Brulines sells its Dispense Monitoring units to customers and then enters into a three to six-year contract to provide data management and associated services.
Since the admission to AIM in 2006 the Group has made a number of key strategic acquisitions.
On 31 August 2006, Machine Insite acquired the trade and assets of CMS, which is involved in the monitoring of AWP (fruit and gaming) machines.
In May 2007 the Group acquired a 66% interest in Coinmetrics Ltd.
The acquisition of Coin Metrics is a strong strategic fit with Brulines’ existing Machine Insite business which already provides gaming machine data management and consultancy services to operators within the pub, club and leisure markets.
In January 2008 the Group acquired the entire share capital of Nucleus Data Ltd a competitor providing services similar to the Group's activities.
A more recent and rapidly growing product offer is i-draught, which scrutinises the quality of products running through beer lines in a bar; measuring volume, temperature, flow rate and liquid type (e.g. beer, cleaning fluid or water) at the point of dispense.
The Group enjoys strong client relationships, reflecting high levels of customer service, with its principal customers having signed three to six-year all-inclusive support service contracts covering telecommunication costs, service, warranty and the provision of data management and analysis.
The Company was incorporated in England and Wales and the main country of operation is England.
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