Stockopedia, the premier social media site for UK stock market investors, today announced a partnership with Cantos, the market leader in online investor communications, to distribute video content. The content will include Cantos in-depth interviews with FTSE100 Executives, Charts Analysis videos, Company news and Masterclasses.
Charlie Cannell, CEO of Cantos, said, "Our aim is to ensure that our client’s communications are not only promoted to the right audience, but achieve the greatest possible targeted reach. We are attracted to working with Stockopedia because their open Web distribution platform means we can deliver our client content to the right audience at the right time."
Formed in 2001, Cantos pioneered the use of video on the Internet, initially producing interviews with leading FTSE100 executives for an investor audience. The range of services has since grown to include investor documentaries, audio and video webcasting, corporate TV & bespoke online video.
"Cantos’ decision to work with us underlines the synergistic benefits of assembling a wide range of investor content on a site like Stockopedia. The addition of a market leading video offering makes this proposition even more compelling for our investing audience,” said Edward Croft, CEO of Stockopedia.
Founded in 2007, Stockopedia is one of the fastest growing financial media sites in the UK. The site acts as a channel for financial publishers and companies looking to target its online investor userbase. By aggregating, tagging and categorising investing content, Stockopedia provides a personalised real-time news feed based on each of its user’s interests driving considerable incremental viewership from engaged users to publishers like Cantos.
Croft concluded by saying that “Investors crave management access and the personal touch. Cantos’ pioneering corporate video interviews, such as the recent interviews with Carl-Henric Svanberg of BP (LON:BP.) and Paul Polman of Unilever (LON:ULVR) are of huge interest to investors, both institutional and retail. We are delighted to be able to partner with Cantos given the quality of their service and our shared commitment to making information on UK listed companies as widely available as possible.”
