Executive Summary
The Character Group plc designs, develops and distributes toys, games and giftware, principally to the UK although it has an ever increasing exposure to international markets. Revenues are generated from a mix of product with over 50% designed and developed in-house either under the Group's own brand or under licence with the balance being derived from third party distribution. Notable product lines are Dr Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear, Robosapien, Roboraptor and Robopet. For a more comprehensive view of the product portfolio, please refer to www.characteronline.com. During the first six months of the year ending 31 August 2006, The Character Group underwent a major reorganisation with the disposal of its Digital Business in February 2006. The structure is now designed to maximise the strength of, and focus on, the core business of Toys, Games and Gifts.
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