Executive Summary
Churchill China plc is one of the worlds major manufacturers and distributors of high quality ceramic tableware. Based in Stoke on Trent, England, Churchill can trace its development back to the establishment of one of its constituent companies, Sampson Bridgwood, in 1795 and has developed progressively, building a reputation as an innovative and reliable supplier of quality products. Churchill floated on the London Stock Exchange in 1994 and is now a substantial organisation. Churchill supplies a wide range of ceramic tableware and related products to customers in hospitality and home markets around the world through an extensive network of retailers, agents and distributors. The Company operates from four manufacturing units in Stoke on Trent which are supported by distribution centres and a sourcing operation which allows Churchill to offer a \one stop shop\ to its customers. Churchill manufactures a wide range of durable vitrified earthenware, mainly for hospitality markets, and earthenware and bone china products for home markets. This manufacturing output is complemented by an ability to source and supply porcelain and stoneware products to complete its ceramic tableware offering. The range of product within each of these areas is enormous. In Churchill's Dining Out division, which supplies hospitality markets, products vary from simple white plates to specialist products for ethnic restaurants. The Dining In division, which supplies product for use in the home, provides not only Traditional Prints and Classic English design, but also a collectable range and high fashion products to meet today's changing lifestyles.
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