Executive Summary
Cosmedia Group Holdings Limited is the holding company of an advertising and media group with a focus on television advertising in China. Foreign ownership of television channels in China is not permitted and all national television is owned by and operated under the control of the Chinese government. Cosmedia has established a long-term relationship with a subsidiary of SARFT, the Chinese government agency for the administration of radio, film and television, to act as exclusive advertising sales agent to a Chinese television channel with nationwide broadcasting potential. Cosmedia generates revenue by selling the channel's advertising airtime and providing integrated solutions to advertisers such as programme title sponsorship, product placement and product messages embedded in programmes.
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