Executive Summary
Crawshaw Group plc (formerly Felix Corporation plc) was established to develop a new form of sales promotion through a direct consumer interactive medium called Everyones A Winner. Everyones A Winner is a sales promotion channel for the retail and leisure industry with data collection capacity. By utilising retailers advertising and sales promotion budgets, Everyones A Winner enables participants to be allocated a non-cash prize guaranteed to have a retail value of at least twice the cost of participating. Originally Available on a premium rate service ("PRS") telephone line, Felix has now developed a touch-screen cabinet version and is exploring other possible formats for Everyones A Winner.
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