Executive Summary

Dairy Crest is the UK's leading chilled dairy foods company. Brands include: Clover, Utterly Butterly, St Ivel Gold, Cathedral City, Yoplait, Country Life, Frijj and Petits Filous. Company also produces own-label dairy products for supermarket chains.

 

Company History

 

Current Events

 

Business Model

 

Products/Services

  • The cheese business makes, packs, distributes and markets a wide range of cheese products, including Britain's most popular cheese brand - Cathedral City.

Segments/Customers

 

Production/Operations

 

Distribution/Routes to Market

 

Market & Competition

The UK butters and spreads market is worth around £960million at RSP. Over 370,000 tonnes of butters and spreads are consumed every year and 99% of all households purchase the category.

Market Share

In Spreads, Dairy Crest is number three (by value) with 19% market share[1]

Main Competitors

In Spreads, the main competitors are: 1) Arla with Lurpak and Anchor (31% market share) and Unilever with Flora and ICBINB (26% market share)

Competitive Strengths and Weaknesses

 

Management

 

Financials

 

Profit & Loss

 

Balance sheet

 

Cashflow

 

Valuation

 

Comparable Companies

 

SWOT Analysis

 

Strengths

 

Weaknesses

 

Opportunities

 

Threats

 

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