DDD and AMD announce collaboration to build out 3D ecosystem

Friday, Oct 22 2010 by
DDD and AMD announce collaboration to build out 3D ecosystem

DDD Group Plc (LON:DDD) , the US-based 3D consumer technology licensing group, has agreed a collaboration with multinational semiconductor company AMD (NYSE: AMD) that will combine DDD's comprehensive TriDef stereoscopic 3D software with AMD's next generation AMD Radeon HD 6000 family of graphics processors. Through the collaboration, AMD plans to supply DDD's TriDef software under license to PC original equipment manufacturers (OEMs) and add-in-board (AiB) manufacturers as part of AMD's integrated 3D solution. DDD will also offer discounted software downloads to customers that purchase either an AMD Radeon HD 5000 family or an AMD Radeon HD 6000 family graphics card and wish to upgrade to stereo 3D.

Since the first mass-market stereoscopic 3D notebook PC was introduced by Acer in October 2009, featuring DDD's TriDef software and AMD Mobility Radeon HD graphics processor, demand for stereoscopic 3D games and movies has significantly increased. DDD's TriDef 3D Experience software allows more than 350 of the very latest PC games to be played in stereoscopic 3D 'off the shelf', even though the game has not been specifically developed for 3D.

Chris Yewdall, the chief executive of DDD, said: “We are delighted to have been selected by AMD as a best-in-class 3D game software solution for its 3D ecosystem, which will help to accelerate the adoption of high-quality 3D solutions by OEMs and end users.”

DDD's TriDef 3D Experience solution is already used by many leading PC OEMs including Acer, Lenovo, Fujitsu and LG Electronics in notebook and All-In-One PCs. Available in 25 international languages, it features automatic 2D to 3D game conversion, automatic 2D to 3D photo and video conversion and playback of originally made 3D movies, including the library of over 30 HD 3D movies available for download from DDD's Yabazam! website.

In the six months to June 30, DDD posted sales of £723,000, down slightly from £726,000 the previous year, and losses before tax of £342,000, down from £448,000.


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