Executive Summary
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits,wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Captain Morgan, Baileys, J&B, José Cuervo, Tanqueray, Guinness, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines, and Bushmills Irish whiskey. Its brands "offer consumers a variety of ways to mark big events in their lives and brighten small ones".
Diageo is a global company, trading in over 180 markets around the world. It employs over 22,000 talented people worldwide with offices in around 80 countries. It has manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. It is headquartered in London.
Company History
Diageo was formed in 1997, following the merger of GrandMet and Guinness. The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).
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Management
- Paul Walsh, CEO - Paul Walsh was appointed CEO of Diageo plc in September 2000, having been appointed a Director in December 1997.
- Nick Rose, CFO - Nick Rose was appointed CFO of Diageo plc in July 1999, having been appointed a Director in June 1999
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