Executive Summary
Interactive Prospect Targeting Holdings plc operates in two overlapping marketplaces: direct marketing and online marketing. Its Directors believe that the Company has no single competitor across all of its diverse products and services. IPT has created and maintains a range of websites to collect consumer data, primarily via online questionnaires. Since inception, IPT has processed information from in excess of 72 million such questionnaires. The Company has formed a number of online marketing partnerships which generate for IPT an average of over 100,000 new registrations from consumers every month. Data collected enables IPT and its clients to send targeted offers by email, post, telephone and SMS. IPT has also developed a range of complementary online marketing services including email delivery, database and microsite management and market research.
Company History
Current Events
Business Model
Products/Services
Segments/Customers
Production/Operations
Distribution/Routes to Market
Market & Competition
Market Share
Main Competitors
Competitive Strengths and Weaknesses
Management
Financials
Profit & Loss
Balance sheet
Cashflow
Valuation
Comparable Companies
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
