Executive Summary
Dunelm Group plc is one of the top 10 retailers operating in the UK homeswares market. The group has 82 stores, branded Dunelm Mill, of which 65 are out-of-town superstores.Thr majority are located in the Midlands or north-west of England. It offers up to 18,000 products across a broad spectrum of categories, including bedding, curtains, gifts and seasonal items, cushions,bathroom products, kitchenware, quilts, pillows and rugs.
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