Executive Summary
Formerly Thomson Intermedia, Ebiquity plc is in the business of media and marketing analytics. Ebiquity is responding to the challenges of the digital world by focussing on data-driven systems and consultancy to maximise marketing effectiveness. At the centre of this new direction is Billetts Marketing Investment Management, a new and unique service, which builds on the traditional strengths of the Billetts brand in media auditing and marketing sciences.
Company History
- Ebiquity – formerly Thomson Intermedia – was founded in 1997, to provide the first-ever advertising monitoring system linked directly to media expenditure.
- The company floated on the AIM market in 2000
- In 2005, it acquired Billetts, already a highly respected international name in media consultancy and analytics.
Current Events
- In 2008, the group rebranded as Ebiquity and launched Newsllive and ePublisher to the PR and publishing industries respectively.
Business Model
Ebiquity offers a market-leading range of information, analysis and consultancy services that keep its clients in touch with what’s happening in the media marketplace. The three main services, and the business units that deliver them, are structured to reflect the three core audiences they serve: advertising, public relations and publishing.
Products/Services
At the heart of its service offering is the UK’s largest media database. Every day its media monitoring system captures the advertising and editorial that appears in all media, and each year its media consulting and audit practice captures the actual data from £3 billion of its clients’ media advertising expenditure. This vast data bank is captured and organised using our own bespoke systems, and analysed through databases and algorithms generated by our own data analytics specialists.
Segments/Customers
The Company works with over 400 clients in the UK alone and a rapidly growing roster in the US and Europe.
Production/Operations
Today, the Ebiquity group employs over 250 people in two locations – at its head office next to Tower Bridge in London and in Bromley, Kent, where its extensive data capture operation is located.
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