Ebiquity, the media monitoring data and consulting provider, announced that it acquired a 50.1% holding in The Joined Up Media Company for an initial cash consideration of £356,000 together with performance based deferred consideration of up to £844,000.

With offices in London and Moscow, Joined Up is currently Ebiquity's media practice partner in Russia, Central and Eastern Europe and surrounding areas. It is the market leader in the Russian media auditing market, with close to 50% market share and is acknowledged as the strongest team in this rapidly expanding market. Joined Up services global blue chip clients in over 20 countries.

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