Executive Summary
e-retail was established as an internet retail consultancy by Quentin Griffiths and John Morgan, two former directors of ASOS Plc, the online retailing group, to advise companies on how to maximise sales on the internet. Online retail sales in November and December 2004 were up 20% on the previous year's high levels, outperforming the high street by a factor of eight. It is estimated that half of the UK population shopped online in Christmas 2004, spending more than T?3bn, which represented 6.8% of all UK retail sales.
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