Executive Summary
First Property Group plc is an integrated, internet based, property services and asset management group. Its various divisions are: First Property Asset Management (\FPAM\) - First Property Group's property fund management subsidiary, commenced trading in October 2002. Commercial Property Database (\CPD\) - In 2001, Fprop acquired CPD, which provides access to its interactive database of UK properties exclusively to commercial property agents via their own web sites, giving multiple searching of size, location and property type thus also providing agents with an income generating facility. CPD provides database and web services to about 100 commercial property agents in the UK. Online Sales of Properties - First Property Group plc operates a web based business-to-business property transaction platform established to facilitate the buying and selling of UK commercial property. By combining an email marketing campaign, to its database of some 35,000 property practitioners, with links to detailed property details at www.fprop.com, it sells property entirely online without the assistance of any traditional services. Property Transaction Underwriting - Given Fprop's access to property for sale, its financing capability, its online sales capability and its in-house expertise, the Company also operates a property transaction underwriting service. This service allows Fprop to target vendors who have property for sale and offer to act as a buyer of last resort. If the property is sold on the market, any upside above the guaranteed price is typically shared 50/50 between the vendor and the Company.
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