Executive Summary
Fyffes plc is a leading international importer and distributor of tropical produce.
Headquartered in Dublin, Ireland, Fyffes has operations in Europe, the US and Central and South America.
It's primary activities are the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples and melons.
Fyffes plc is listed on the Irish Enterprise Exchange (IEX) in Dublin and the Alternative Investment Market (AIM) in London.
Total revenue in 2009 was 726 million Euros.
Company History
Fyffes has been importing bananas for 120 years, with the first shipment into the UK in 1888.
Fyffes is the oldest fruit brand in the world dating back to 1929.
Fyffes endurance over 120 years is due to the quality of the fruit to which the Fyffes label is attached and the service levels behind it.
While it is of course most closely associated with the banana, it is also applied to our other produce including Fyffes Gold Pineapples and our winter season melons.
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