Executive Summary
Hardy Amies plc has its origins in womens haute couture. For a number of years, Hardy Amies had an extended product range with men's tailoring, womens and mens ready-to-wear clothing and a range of accessories. Hardy Amies today has activities in haute couture, men's tailoring and women's ready-to-wear. Hardy Amies expects to re-launch its men's ready-to-wear range during 2005. The Company also produced a line of fragrances and home wares in the past and intends to re-launch these product categories and expand into new product areas. In this context, Hardy Amies created and launched a bridal wear range from the Savile Row premises in 2004. The Company's aim is to continue to exploit the Hardy Amies brand through licensing arrangements around the world, covering a broad range of men's and women's apparel, fragrances and cosmetics and luxury goods such as leather goods, accessories and also home wares.
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