For some reason they let the loons out of the mad house in finance a long time ago. These loons came with  PhDs, prizes and all kinds of fancy equations and for the traders who worked so hard in their spare time to get minor letters after their name like MBAs or CFAs they were too much to resist. These crazy fools suggested that the risk of a share could be quantified as its volatility - essentially how much it wiggled around on a day to day basis.   For whatever reason (Emperor's New Clothes springs to mind?), this has been taken as complete gospel by the finance world who have embedded this volatility measure of risk into all their risk management, portfolio rebalancing and option pricing models. Given its hand in the design of the credit crunch and the downfall of countless hedge funds, we've all seen how well that turned out! But still this idea persists...

Surely it's just common sense to know that risk isn't a number? You may be able to quantify it in vague terms, but you can't pin it down precisely. For the father of value investing, Benjamin Graham, risk was the 'permanent loss of capital'. I think we can all intuitively relate to Ben Graham's definition over the definition of the finance academics.

Three more sensible ways to think about Risk

The much heralded James Montier wrote prolifically on the topic of risk while he was global equity strategist at Soc Gen. Montier has studied Graham religiously and wrote a famous paper that summarised Graham and his own thinking on the subject.

Graham - via Montier - proposed three primary sources of risk to your investment in shares or any other asset - Valuation Risk, Earnings Risk and Financial Risk - each of which should be seriously considered when purchasing a new position.

  1. Valuation Risk - For Ben Graham the primary measure of valuation was what is now known as the Graham & Dodd PE - or the price divided by 10 year average earnings. This form of smoothed earnings ensures that investors don't get carried away by cyclical peaks in the business cycle. As Graham said - "We would suggest that about 16x is as high a price as can be paid in an investment purchase of a common stock" ... "the danger in growth stocks is that for such favoured issues the…

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