Executive Summary
i-design group plc has created an ATM advertising technology and media sales solution called ATM:ad, that enables ATM Network Owners, such as retail banks, to generate new revenues from one-to-one advertising on their ATM screens and receipts. Launched in 2004 ATM:ad is currently installed on over 2,100 ATMs throughout the UK, delivering approximately 210 million transactions per annum. The Group's ATM:ad banking customers include Nationwide and HSBC. As well as providing the software solution to enable both internal and third party advertising on ATMs, i-design is responsible for selling and managing third party advertising campaigns on ATMs, through its media sales and operations and creative teams. ATM:ad advertisers include British Airways, Orange, Vodafone and Nivea. The ATM:ad software links the Group's media sales and operations teams directly into Network Owners' ATM infrastructure. Established in 1991, the Group has more than 15 years' experience of providing software, award winning interface design and media services to the banking ATM industry. Based in Newport-on-Tay, Scotland, with a media sales office in London, the Group's objective is to grow its business by increasing the profitability of ATM networks for Network Owners. The Directors believe that i-design's ATM:ad offering is currently the only dedicated ATM advertising solution in the UK which combines the software and media sales capability necessary to enable Network Owners to generate revenue from third party advertising.
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