Executive Summary
Immedia Broadcasting plc creates live, tailored radio stations for companies, including major retailers. These stations engage and educate staff and customers and have proved to be a powerful and instantly flexible media channel to drive sales. Existing stations are: 'Impulse Live' for Texaco, Londis, Mills, Spar and Star News. 'HSBC Live', broadcast to more than 400 banks in the UK; 'Lloydspharmacy Live', broadcast to the largest community pharmacy operator in the UK.
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